Words by Leigh Patterson
Photographs Justin Chung

Monroe Alvarez

Los Angeles, CA

Monroe Alvarez
Photographer, Entrepreneur, Co-Founder of GRLSWRL
Los Angeles, CA

We pulled up to Monroe Alvarez’s house on what felt like the first day of fall in Los Angeles — the kind of rare dewy morning after a rainstorm where a crisp clarity sharpens every detail across the skyline. At Monroe’s house, the doors and windows were open, and the glittering ocean was just visible beyond the bay windows. Everything golden. It’s undoubtedly a clichéd adage, but the moment felt inextricably Californian…all expanse and breeze and possibility.
And despite not technically being from this state, it’s undeniable that Monroe embodies what it means to hold the spirit of a place. An interdisciplinary entrepreneur, a co-founder of women’s skate collective GRLSWIRL, a photographer, a mother…she admits her one-liner needs a little workshopping, but perhaps that's the best place to start: don't the best stories defy easy explanation?
Monroe was born in Amsterdam, but grew up in the Midwest. As a teen, she moved to New York, aspiring to become a filmmaker — there, she immersed herself in the energy of the city while working odd jobs, modeling, taking filmmaking classes, and finding herself through the art of wandering. In her early twenties, she set in motion again, moving to LA and starting a new chapter, plunging headfirst into photography while capturing anything and everything she could — brands, friends, personal projects, local skaters and surfers in her Venice neighborhood.
Monroe was born in Amsterdam, but grew up in the Midwest. As a teen, she moved to New York, aspiring to become a filmmaker — there, she immersed herself in the energy of the city while working odd jobs, modeling, taking filmmaking classes, and finding herself through the art of wandering. In her early twenties, she set in motion again, moving to LA and starting a new chapter, plunging headfirst into photography while capturing anything and everything she could — brands, friends, personal projects, local skaters and surfers in her Venice neighborhood.
Just after her 30th birthday, a shoot serendipitously unfolded into something more. By chance, she documented a newly-formed group of young female skateboarders cruising on carver boards. Despite never skating before, Monroe hopped on a board and learned how to push. “Learning to skate is about finding balance and then giving in to pure trust,” she explains. “The second it clicks…you're a bird. It’s the closest feeling to flying you’ll ever experience; pure euphoria.”
Later that afternoon she’d buy a skateboard, with the idea of these young women lodged in her mind. And in the coming months, she would become one of the group’s co-founders as they turned their informal skate troupe into something with bigger dreams. Over time, the collective — known as GRLSWIRL — would lay a foundation for young women across the country to find empowerment and opportunity through skating, both fostering an inclusive community in a traditionally male-dominated sport while nodding to Venice’s rich legacy of skate and surf culture.
In retrospect, that story of jumping on the board, going all in, and not looking back feels like the best metabolization of Monroe’s perspective — fueled by an unseen, insatiable curiosity fed by searching, doing, and experiencing. Unsurprisingly, GRLSWIRL has been one of many passions that she’s similarly immersed herself in. Similarly to knowing when to jump in, part of listening to your intuition is knowing when to let go. In the last year, Monroe stepped away from being as actively involved in GRLSWIRL, seeing it was a moment for the group to blossom on its own. As she puts it, "There's a moment when you recognize the thing you helped shape has grown up. It's time to release you to the wild." Most recently, following the birth of her son Koa in 2021, her focus has been Koko Momo, a line of children’s clothing made from salvaged and vintage fabrics. She's quick to humble her endeavors with a “jack of all trades” ethos and a willingness to roll up her sleeves, but who said mastery had to be the end goal? The approach of artist David Hockney was once described as being nourished by “the continual projection of interest.” Said another way: if you are interested, anything can be interesting. The task is to be ready and willing to jump when the opportunity strikes, knowing that you’ll land on your feet.

MAKING SENSE VOL. 1
CALIFORNIA

TOBIAS JESSO JR.
APRIL VALENCIA
SEAN FRANK
MONROE ALVAREZ
BRIAN LEE
MOLLY SEDLACEK
IDO YOSHIMOTO
ZOE DERING
OBI KAUFMANN
ERICA CHIDI
SONOKO SAKAI
KATSUHISA SAKAI



Full story available in Making Sense Vol. 1 Book


Making Sense is a publication series with Le Labo Fragrances that is a study in distilling life to its essence, as told through the stories of 12 individual who have fearlessly hand-crafted lives of their own making.

Read more about the series here.